A Look at Things to Come

One of our core missions here at Western Art Collector is to introduce readers to artists whose works they can own. We also go a step further: not only do we introduce you to artists, but we show you works by those artists that are available for purchase. “Collector” is right there in our title, and that is why we focus on art that is on the market as often as possible. It’s what drives all of the content in these pages.

One of the ways we show you new and available work is to emphasize our preview coverage. When artwork hits a gallery, auction or museum exhibition, we want you to learn about these pieces as soon as possible, because that’s how purchases are made. Many magazines, going back many decades, focus on covering shows after they open. These are reports and reviews, and much of the art is spoken for after opening night. This kind of coverage serves its purpose (we routinely report back on major shows), but at Western Art Collector, the preview is king.

This is why the magazine might look a little different this month. All of the content you’re familiar with and enjoy is still here, but we’ve organized the magazine a little differently. For starters, we’ve moved the gallery previews closer to the front. Galleries are at the very forefront of the art world. The auctions and museums have their roles to play, but without galleries introducing us to artists, supporting their studios and presenting new shows, we (and collectors) would be flailing away in the dark. You’ll find this month’s gallery previews starting on Page 63, immediately after this month’s feature articles.

Another change we made was to move some of the advertising back slightly to get readers to the features and previews earlier in the magazine. And don’t forget, our advertisers share our mission that art shown in these pages should be available for purchase, so those ads could contain your next purchase.

Finally, after the preview coverage, we have our special sections. These include our art show previews (shows we sponsor), genre sections (Collector’s Focus), destination guides (State of the Art) and art directories (the auction directory in January and the museum directory in October). All of these great sections will continue to appear in the magazine.

These aren’t major changes. They’re more minor tweaks, and they’re designed to bring you into each issue quicker and to knock your socks off earlier. We hope  you enjoy this issue.

Michael Clawson
Executive Editor

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